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More than half (57%) of adult internet users say they have used a search engine to look up their name and see what information was available about them online, up from 47% who did so in 2006. Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions. For example, more than two-thirds (71%) of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with others online.

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The internet is now deeply embedded in group and organizational life in America. A new national survey by the Pew Research Center’s Internet & American Life Project has found that 75% of all American adults are active in some kind of voluntary group or organization and internet users are more likely than others to be active:

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Watching video is increasingly common on the internet and 69% of internet users have watched or downloaded video.

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The type of activities each generation uses is different. As the learning curves increase in different areas, the trend toward increased use explodes and can impact how you develop your communication program.

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Generations Online 2010: Summery of Findings

Pew internet Research has published a chart illustrating the popularity of internet activities among internet users by generation. The chart shows the how the different generations use the internet and to what extent.

This information is useful in understanding how you can best communicate with different types of customers in terms of presenting information and what response you can expect.

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