Directory Submission To Improve SEO

Directory Submission To Improve SEO

Directory Submission | SEO | Madison WI | Dialog Marketing Services

A Directory Submission program enhances SEO by creating trustworthy backlinks from directories showing relevance to search engines. This, in turn, improves organic search results which then increases traffic which further bolsters relevance from the search engine’s perspective.

Online directory submission has been growing in popularity as it relates to improving SEO. The Google search algorithm changes in recent years have refocused attention on the types of content one has on their website and what type of backlinks they have.

Directory submission services have been around a long time. But recently, after poor backlink practices had been exposed and many websites affected through the Google updates, online business directories and citation sites have been seen as good way to add higher quality backlinks to websites and improve SEO.

The reality is using a directory submission process as part of your SEO strategy is a best practice and is only one piece of the process that will help move the SEO meter. That said, there is no doubt having scores, even hundreds of listings with identical information will allow Google and other search engines to index listings and attribute more status to your site. Additionally, with the number of mobile devices being used for search increasing, the opportunity to capture more interested prospects through online directory and citation sites exists.

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Online Reputation Management, Yelp Reviews and Google Plus

Reputation Management - Online Reviews - Madison WI - Dialog Marketing Services

Online Reputation Management starts with serving the customer and getting their positive feedback online

Reputation management, as we know it today, is simple Business 101. Your goal is to create a satisfied customer inclined to become a repeat customer and who will share their good experience others.

It seems the more things change the more they stay the same.

Before the internet age, I read studies showing on average, a satisfied customer would likely share their positive experience with three potential customers. Conversely, an unsatisfied customer was inclined to tell nineteen people about their perceived bad experience. That translates into six satisfied customers needed to counteract one unsatisfied customer. That can be an online reputation management challenge.

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Mobile Phone Search

Mobile Phone Search - SEO - Internet Marketing Madison WI - Dialog Marketing Services

While every local business has their own unique marketing circumstances, there is no question mobile phone search is now an important consideration in internet marketing and SEO strategies

Mobile Phone Search – Mobile Friendly SEO

Mobile phone search is the newest apple in Google’s eye. Pigeon, Penguin, Hummingbird and other algorithm updates affecting SEO and internet marketing have affected many businesses over the past couple of years – often causing sleepless nights. Here’s a heads up from the official Google Webmaster’s Central Blog about mobile friendly search.

Google Singles Out Mobile Phone Search

In the past, Google “recommended” certain ways for websites to be coded for mobile friendly use. But, they never stated it was a ranking factor. “Mobile friendly” sites have always been more of a usability issue and a best practice. However, mobile phone search makes sense from a conversion perspective. If a consumer is on the move, performing a mobile phone search, making it easy to find and read information about your business is smart. Restaurants are an obvious beneficiary of this focus. But companies with showrooms or materials pick up can also benefit from optimizing for a mobile phone search.

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SEO Needed For Organic Search Success

SEO - Internet Marketing Process - Dialog Marketing, Madison WI

SEO and Internet Marketing practices require constant activity and monitoring

SEO activity must be constant and varied. Too often businesses see that as a “pitch” used by internet marketing firms build billing and sell services. The fact is search engines are constantly adjusting their algorithms to improve search outcomes for their users. This happens daily. Not weekly or monthly, buy daily.

As a result, a variety of activities ultimately comprise best SEO practices and are needed to achieve and maintain good organic search results. The activities include, but are not limited to new content additions such as blogs, news releases, testimonials, product introductions, product demonstrations, industry news, case studies, white papers and videos related to any area of the business or related industries.

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Spotting Black Hat SEO Services

SEO professionals and internet marketers have many methods of achieving higher rankings for a website. However, not all techniques are considered good practices. Bending the conventional “rules” established by search engines is called “black hat” SEO services.

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SEO Services: Spotting Bad Content

When it comes to SEO, content is KING!

SEO, or Search Engine Optimization, is comprised of good blog posts, case studies, white papers, or other content-heavy pages on your site will naturally contain relevant keywords and is more likely to attract inbound links.

However, content must be relevant, useful and readable for humans. Often times, websites are built to try and game the SEO system by creating content heavy on keywords and light on actual value.

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Consumers CHOOSE On Organic Links

Consumers CHOOSE On Organic Links

70% of the links search users click on are organic—not paid. On-page and off-page SEO strategies are a critical part of any marketing budget.

(SOURCE: MARKETINGSHERPA, FEBRUARY 2007)

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Increase Lead to Close Rate with SEO

Increase Lead to Close Rate with SEO

SEO & Direct Traffic leads have the highest lead to close rates for developing customers; more than 2x the rate of paid search, 4x the rate of social media and more than 7x the rate of outbound media.

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