70% of the links search users click on are organic—not paid. On-page and off-page SEO strategies are a critical part of any marketing budget. (SOURCE: MARKETINGSHERPA, FEBRUARY 2007)

SEO & Direct Traffic leads have the highest lead to close rates for developing customers; more than 2x the rate of paid search, 4x the rate of social media and more than 7x the rate of outbound media.

Companies that blog have 97% more inbound links. Inbound organic links can include directories, blogs, videos, published articles and many other sources. SOURCE: STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2011

Blog articles play a significant role in the following aspects of the purchase decision process, including deciding on a product/service, refining choices, getting support/answers, discovering products/services, gaining assurance on a purchase, being inspired to...

60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action. Source: TMP Directional Marketing /...

63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines. Source: Nielsen...

Search engines are now the #1 resource used by consumers looking for products and services from local businesses. Source: Nielsen Online  

82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on-and offline information. Of these 61% made purchases. Source: comScore / TMP Directional...