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SEO Needed For Organic Search Success

Posted by MSA Manager on Jan 9, 2013 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO and Internet Marketing practices require constant activity and monitoring

SEO activity must be constant and varied. Too often businesses see that as a “pitch” used by internet marketing firms build billing and sell services. The fact is search engines are constantly adjusting their algorithms to improve search outcomes for their users. This happens daily. Not weekly or monthly, buy daily.

As a result, a variety of activities ultimately comprise best SEO practices and are needed to achieve and maintain good organic search results. The activities include, but are not limited to new content additions such as blogs, news releases, testimonials, product introductions, product demonstrations, industry news, case studies, white papers and videos related to any area of the business or related industries.

Spotting Black Hat SEO Services

Posted by MSA Manager on Nov 9, 2012 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO professionals and internet marketers have many methods of achieving higher rankings for a website. However, not all techniques are considered good practices. Bending the conventional “rules” established by search engines is called “black hat” SEO services.

SEO Services: Spotting Bad Content

Posted by MSA Manager on Nov 2, 2012 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is comprised of good blog posts, case studies, white papers, or other content-heavy pages on your site will naturally contain relevant keywords and is more likely to attract inbound links.

However, content must be relevant, useful and readable for humans. Often times, websites are built to try and game the SEO system by creating content heavy on keywords and light on actual value.

Blogging Increases Inbound Links

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

Companies that blog have 97% more inbound links. Inbound organic links can include directories, blogs, videos, published articles and many other sources.

SOURCE: STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2011

Blogs Help Buyers Choose

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

Blog articles play a significant role in the following aspects of the purchase decision process, including deciding on a product/service, refining choices, getting support/answers, discovering products/services, gaining assurance on a purchase, being inspired to purchase and executing a purchase.

Evolution in Local SEO

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Portfolio

60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action.