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Local Search Engine Optimization

Local Search Engine Optimization

63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines.

Source: Nielsen Online

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Local Searchers Spend

Local Searchers Spend

82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on-and offline information. Of these 61% made purchases.

Source: comScore / TMP Directional Marketing

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Take Advantage Of Local Search

Take Advantage Of Local Search

Being on page one of organic searches is important. 75% of users never scroll past the first page of search results.

(SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010)

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