Internet Marketing

Online Reputation Management, Yelp Reviews and Google Plus

Posted by MSA Manager on Apr 7, 2015 in Internet Marketing, Uncategorized

Online Reputation Management starts with serving the customer and getting their positive feedback online

Reputation management, as we know it today, is simple Business 101. Your goal is to create a satisfied customer inclined to become a repeat customer and who will share their good experience others.

It seems the more things change the more they stay the same.

Before the internet age, I read studies showing on average, a satisfied customer would likely share their positive experience with three potential customers. Conversely, an unsatisfied customer was inclined to tell nineteen people about their perceived bad experience. That translates into six satisfied customers needed to counteract one unsatisfied customer. That can be an online reputation management challenge.

SEO Needed For Organic Search Success

Posted by MSA Manager on Jan 9, 2013 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO and Internet Marketing practices require constant activity and monitoring

SEO activity must be constant and varied. Too often businesses see that as a “pitch” used by internet marketing firms build billing and sell services. The fact is search engines are constantly adjusting their algorithms to improve search outcomes for their users. This happens daily. Not weekly or monthly, buy daily.

As a result, a variety of activities ultimately comprise best SEO practices and are needed to achieve and maintain good organic search results. The activities include, but are not limited to new content additions such as blogs, news releases, testimonials, product introductions, product demonstrations, industry news, case studies, white papers and videos related to any area of the business or related industries.

Spotting Black Hat SEO Services

Posted by MSA Manager on Nov 9, 2012 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO professionals and internet marketers have many methods of achieving higher rankings for a website. However, not all techniques are considered good practices. Bending the conventional “rules” established by search engines is called “black hat” SEO services.

SEO Services: Spotting Bad Content

Posted by MSA Manager on Nov 2, 2012 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is comprised of good blog posts, case studies, white papers, or other content-heavy pages on your site will naturally contain relevant keywords and is more likely to attract inbound links.

However, content must be relevant, useful and readable for humans. Often times, websites are built to try and game the SEO system by creating content heavy on keywords and light on actual value.

Consumers CHOOSE On Organic Links

Posted by MSA Manager on Jun 4, 2012 in Featured, Internet Marketing, Search Engine Optimization (SEO)

70% of the links search users click on are organic—not paid. On-page and off-page SEO strategies are a critical part of any marketing budget.

(SOURCE: MARKETINGSHERPA, FEBRUARY 2007)

Increase Lead to Close Rate with SEO

Posted by MSA Manager on May 16, 2012 in Featured, Internet Marketing, Search Engine Optimization (SEO)

SEO & Direct Traffic leads have the highest lead to close rates for developing customers; more than 2x the rate of paid search, 4x the rate of social media and more than 7x the rate of outbound media.