Mobile Phone Search

Posted by MSA Manager on Mar 14, 2015 in Mobile Search, Search Engine Optimization (SEO)

While every local business has their own unique marketing circumstances, there is no question mobile phone search is now an important consideration in internet marketing and SEO strategies

Mobile Phone Search – Mobile Friendly SEO

Mobile phone search is the newest apple in Google’s eye. Pigeon, Penguin, Hummingbird and other algorithm updates affecting SEO and internet marketing have affected many businesses over the past couple of years – often causing sleepless nights. Here’s a heads up from the official Google Webmaster’s Central Blog about mobile friendly search.

Google Singles Out Mobile Phone Search

In the past, Google “recommended” certain ways for websites to be coded for mobile friendly use. But, they never stated it was a ranking factor. “Mobile friendly” sites have always been more of a usability issue and a best practice. However, mobile phone search makes sense from a conversion perspective. If a consumer is on the move, performing a mobile phone search, making it easy to find and read information about your business is smart. Restaurants are an obvious beneficiary of this focus. But companies with showrooms or materials pick up can also benefit from optimizing for a mobile phone search.

SEO Needed For Organic Search Success

Posted by MSA Manager on Jan 9, 2013 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO and Internet Marketing practices require constant activity and monitoring

SEO activity must be constant and varied. Too often businesses see that as a “pitch” used by internet marketing firms build billing and sell services. The fact is search engines are constantly adjusting their algorithms to improve search outcomes for their users. This happens daily. Not weekly or monthly, buy daily.

As a result, a variety of activities ultimately comprise best SEO practices and are needed to achieve and maintain good organic search results. The activities include, but are not limited to new content additions such as blogs, news releases, testimonials, product introductions, product demonstrations, industry news, case studies, white papers and videos related to any area of the business or related industries.

Spotting Black Hat SEO Services

Posted by MSA Manager on Nov 9, 2012 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO professionals and internet marketers have many methods of achieving higher rankings for a website. However, not all techniques are considered good practices. Bending the conventional “rules” established by search engines is called “black hat” SEO services.

SEO Services: Spotting Bad Content

Posted by MSA Manager on Nov 2, 2012 in Blog, Internet Marketing, Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is comprised of good blog posts, case studies, white papers, or other content-heavy pages on your site will naturally contain relevant keywords and is more likely to attract inbound links.

However, content must be relevant, useful and readable for humans. Often times, websites are built to try and game the SEO system by creating content heavy on keywords and light on actual value.

Consumers CHOOSE On Organic Links

Posted by MSA Manager on Jun 4, 2012 in Featured, Internet Marketing, Search Engine Optimization (SEO)

70% of the links search users click on are organic—not paid. On-page and off-page SEO strategies are a critical part of any marketing budget.

(SOURCE: MARKETINGSHERPA, FEBRUARY 2007)

Increase Lead to Close Rate with SEO

Posted by MSA Manager on May 16, 2012 in Featured, Internet Marketing, Search Engine Optimization (SEO)

SEO & Direct Traffic leads have the highest lead to close rates for developing customers; more than 2x the rate of paid search, 4x the rate of social media and more than 7x the rate of outbound media.