Madison WI

Blogs Help Buyers Choose

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

Blog articles play a significant role in the following aspects of the purchase decision process, including deciding on a product/service, refining choices, getting support/answers, discovering products/services, gaining assurance on a purchase, being inspired to purchase and executing a purchase.

(SOURCE: JUPITER RESEARCH, OCTOBER 2008)

Evolution in Local SEO

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Portfolio

60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action.

Source: TMP Directional Marketing / comScore

Local Search Engine Optimization

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines.

Source: Nielsen Online

Local Searchers Spend

Posted by MSA Manager on Sep 15, 2010 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on-and offline information. Of these 61% made purchases.

Source: comScore / TMP Directional Marketing