Madison WI

Blogs Help Buyers Choose

Blogs Help Buyers Choose

Blog articles play a significant role in the following aspects of the purchase decision process, including deciding on a product/service, refining choices, getting support/answers, discovering products/services, gaining assurance on a purchase, being inspired to purchase and executing a purchase.

(SOURCE: JUPITER RESEARCH, OCTOBER 2008)

 

 

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Evolution in Local SEO

Evolution in Local SEO

60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action.

Source: TMP Directional Marketing / comScore

 

 

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Local Search Engine Optimization

Local Search Engine Optimization

63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines.

Source: Nielsen Online

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Local Searchers Spend

Local Searchers Spend

82% of Local Searchers follow up offline via an in-store visit, phone call, or purchase, emphasizing the importance for marketers to integrate their on-and offline information. Of these 61% made purchases.

Source: comScore / TMP Directional Marketing

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Take Advantage Of Local Search

Take Advantage Of Local Search

Being on page one of organic searches is important. 75% of users never scroll past the first page of search results.

(SOURCE: MARKETSHARE.HITSLINK.COM, OCTOBER 2010)

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