Search Engine Optimization

Increase Lead to Close Rate with SEO

Posted by MSA Manager on May 16, 2012 in Featured, Internet Marketing, Search Engine Optimization (SEO)

SEO & Direct Traffic leads have the highest lead to close rates for developing customers; more than 2x the rate of paid search, 4x the rate of social media and more than 7x the rate of outbound media.

Blogging Increases Inbound Links

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

Companies that blog have 97% more inbound links. Inbound organic links can include directories, blogs, videos, published articles and many other sources.

SOURCE: STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2011

Blogs Help Buyers Choose

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

Blog articles play a significant role in the following aspects of the purchase decision process, including deciding on a product/service, refining choices, getting support/answers, discovering products/services, gaining assurance on a purchase, being inspired to purchase and executing a purchase.

Evolution in Local SEO

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Portfolio

60% of all local business searches now happen online (33% happen in print yellow pages) and 82% of the people using local search sites follow up their research with offline action.

Local Search Engine Optimization

Posted by MSA Manager on May 16, 2012 in Blog, Featured, Internet Marketing, Search Engine Optimization (SEO)

63% of consumers turn to the Internet first when looking for local products or services, 82% of them cited search as the most commonly used search tool, 41% use local “geographic modifiers” with search engines.