seo firm

Spotting Black Hat SEO Services

SEO professionals and internet marketers have many methods of achieving higher rankings for a website. However, not all techniques are considered good practices. Bending the conventional “rules” established by search engines is called “black hat” SEO services.

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SEO Services: Spotting Bad Content

When it comes to SEO, content is KING!

SEO, or Search Engine Optimization, is comprised of good blog posts, case studies, white papers, or other content-heavy pages on your site will naturally contain relevant keywords and is more likely to attract inbound links.

However, content must be relevant, useful and readable for humans. Often times, websites are built to try and game the SEO system by creating content heavy on keywords and light on actual value.

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Consumers CHOOSE On Organic Links

Consumers CHOOSE On Organic Links

70% of the links search users click on are organic—not paid. On-page and off-page SEO strategies are a critical part of any marketing budget.

(SOURCE: MARKETINGSHERPA, FEBRUARY 2007)

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Increase Lead to Close Rate with SEO

Increase Lead to Close Rate with SEO

SEO & Direct Traffic leads have the highest lead to close rates for developing customers; more than 2x the rate of paid search, 4x the rate of social media and more than 7x the rate of outbound media.

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Blogging Increases Inbound Links

Blogging Increases Inbound Links

Companies that blog have 97% more inbound links. Inbound organic links can include directories, blogs, videos, published articles and many other sources.

SOURCE: STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2011

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